ABOUT
My name is Jelena Fenikse
I’m Jelena - a psychologist, a coach: I call it 'an investor in human mental health'. Alongside my work in tech and venture capital, I support people who feel disconnected from themselves, their direction, or the life they once knew.
I’ve lived multiple lives in one. I’ve been a woman building in tech and venture capital, and I’ve stood in highly visible roles - including serving as the First Lady of Riga and later as a Chief of Staff to notable C-levels. From the outside, it looked like I had everything. And then, I lost it all. What followed was a complete inner and outer reset.
REINVENT YOURSELF
I know, not in theory but in lived experience, what it feels like to start over - to question your identity, your worth, and your direction when the structures that once defined you disappear. That transformation reshaped not only my life, but the way I work with others.
Today, I help people heal, rebuild trust in themselves, and reconnect with what truly matters. Whether you feel stuck, are carrying unresolved experiences, or sense that there must be more than the life you’re currently living, I offer a space for deep self-work, clarity, and long-term transformation - not quick fixes, but real change that lasts.